The four mainstays of the NOVUM Group

We operate 151 hotels with approx. 17 000 rooms in the 3 and 4 star segment, with 20 percent in ownership.

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The focus is on the expansion of a profitable real estate portfolio and a clearly defined appreciation strategy

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We invest in the renovation and maintenance of our properties, plan the development of our hotels and apartment buildings and strengthen them for the future.

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We are the foundation for a stable growth. Our IT-Solutions ensure lean processes and a steady revenue growth.

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The NOVUM Group foundation occured in 1988, with the establishment of the first hotel by Nader Etmenan. After handing over management to his sons, further hotel aquisitions came from 2004 onwards in Hanseatic City of Hamburg. Ever since, the company is amidst a european expansion, under the supervision of David Etmenan. The hotels are 3 and 4-star properties in central locations, whose individual character is appealing to tourists and business travellers alike.

The NOVUM Group is a family-owned company, which currently operates under the brand NOVUM Hospitality over 151 hotels in 66 locations in Europe.

Under the name NOVUM Zinshaus, the NOVUM Group has established a private real estate investment company which comprises all real estate activities of NOVUM Groups principals. NOVUM Zinshaus’ focus lies on the expansion of a profitable real estate portfolio – residential buildings as well as hotels – and a clearly defined appreciation strategy through a structured asset management. As end investors, we always look for the optimal return on equity in combination with the lowest possible risk. The residential and business portfolio is to increase significantly within the next years.

NOVUM Flächenprofi offers a competent integrated solution for your individual construction, renovation and maintenance projects. From a competent consultation through a reliable execution to the long-term maintenance and controlling – our constant goal is your satisfaction. A wide range of services as well as highly-qualified employees set us apart and provide you with optimal results.

The NOVUM IT Solutions represents the in-house IT specialists of the NOVUM Group, who creates a professional and economical system infrastructure. The NOVUM IT Solutions therefore obtains a profitable work environment in both the individual hotels and the company headquarters.

“Coming together is a beginning,
keeping together is progress,
working together is success.

Henry Ford


Strong character hotels in the heart of european cities, high yield residential properties appreciation potential, the professional supervision of our own real estate portfolio by our Flächenprofi as well as professional IT-Solutions – these are the four pillars of the NOVUM Group.


The comfort and safety of our guests is of outmost importance, therefore we emphasize on the continuous maintenance and modernization of our hotels.

Brand building

We regard the ways of brand building and market positioning as ongoing processes. Through steady investments and innovation, we develop a secure future for the company.


Establishment of the NOVUM Group Hotels nationwide and international.


The NOVUM Group is managed centrally in Hamburg. In the headquarters, we have the reservation office, sales & marketing, accounting, HR, IT management and property management. This helps in creating an effective process flow and leans out cost structure.



Nader Etmenan demonstrated his business vision by investing in tourism and founding the company in 1988. With the first hotel in the historic district of St. Georg, near the outer Alster, he created the headquarters of a tourism group. In the year 2004, he passes his company on to his sons, who are since then advancing the company’s European expansion.

David Etmenan


Chief Executive Officer & Owner

It became clear to David at an early stage that he would follow in his father’s footsteps and become a hotelier. In 2000, he joined the family company just before beginning his studies in business administration at the Nordakademie. His focus was on the development of a central administration.
Today, as the CEO of the Novum Group Holding, the Novum Hotels Holding and the Novum Group Hotels Holding, he is responsible for the dynamically growing group‘s strategy, finance, sales and expansion.

strategy, finance, sales and expansion

David Etmenan



  • Umsatz-Rekordjahr 2016
  • Umsatzsprung um mehr als 37 Prozent zum Vorjahr
  • Internationale Expansion setzt sich in 2017 fort

Neue Rekorde kündigen sich an: In Deutschland boomt der Tourismus und auch die NOVUM Hotel Group. Demnach zeichnet sich auf Basis von vorläufigen Zahlen ein absoluter Rekordumsatz der NOVUM Hotel Group zum Vorjahr auf nunmehr 115 Millionen Euro (konzernübergreifend) ab. Die NOVUM Hotel Group betreibt und entwickelt derzeit 151 Hotels mit mehr als 17 000 Zimmern in Europa.


NOVUM Group Hotels on a dynamic growth

  • Dynamic growth in the core markets of Germany and Europe, with all of our brands as well as through franchise agreements with international brands
  • Takeover of existing hotels for the NOVUM Hotels brand
  • New buildings and conversions for the brand niu Hotels aand niu Apart Hotels
  • New buildings and conversions with international franchise brands
  • Growth mainly through long-term, fixed lease agreements




Chief Executive Officer & Owner

Chief Executive Officer of the Novum Group Holding, the Novum Hotels Holding and the Novum Group Hotels Holding. As Owner he is responsible for the growing group‘s strategy, finance, sales and expansion.



M.ortesa Etmenan

Chief Executive Officer Human Resources, Inventory Management +49 40 600 808 421

S.ahra Etmenan

Chief Accounting Officer Accounting, Bookkeeping, Financial Statements, Cost Control +49 40 600 808 422

S.amira Said

Chief Project Officer Project Development, Planning, Project Management, Concept Development, Interior Design +49 40 600 808 426

T.orsten Scholl

Chief Financial Officer Financing, Expansion, Project Development, Law +49 40 600 808 401

M.artin Stegner

CHIEF INFORMATION OFFICER Business and IT-Vision, Design of IT-Architecture, Delivery of IT-Services +49 40 600 808 300

Senior Finance Manager
C.hristian Moll

Chief Business Officer Treasury, Cash Management, Finance +49 40 600 808 272

Chief Operations Officer
M.ario Pick

Chief Operating Officer Operations & Strategy, Human Resources +49 40 600 808 381


NOVUM Group Management

D.aniel Charbatzadeh

SENIOR ASSET MANAGER Asset Management, Transaction Management +49 40 600 808 297

I.ris Rosenfelder

Business Development Manager Expansion Germany +49 40 600 808 273

Expansion Officer
A.mir Etmenan

Business Development Manager Expansion Foreign Countries +49 40 600 808 274

D.aniel Bowen

Business Development Manager … +49 40 600 808 294

Business Process Manager
A.lexander Nowack

Business Process Manager Business Processes and International Company Setup +49 40 600 808 277

Treasury Manager
C.hristoph Banse

TREASURY MANAGER Cash Management & Liquidity Management +49 40 600 808 278

A.ndreas Löwe

CREATIVE MARKETING MANAGER Brand Building, Brand Management +49 40 600 808 335

C.hristoph Tüngethal

EVENT MANAGER Event Marketing +49 40 600 808 337

C.armen Majewski

COMMUNICATIONS MANAGER External Communication +49 40 600 808 336


NOVUM Group Management

Business Development Officer
H.amid Rahmati

Business Development Officer Expansion Germany +49 40 600 808 275

S.ebastian Hilker

CONTROLLER Budgeting, Forecast, Analysis +49 40 600 808 279

S.arah Rudolph

DIGITAL MARKETING OFFICER Social-Media-Marketing, Advertising campaigns +49 40 600 808 338


NOVUM Group Management

J.asmin-Madeleine Christensen-Matassa

EXECUTIVE ASSISTANT TO CEO Organisation, Coordination +49 40 600 808 264

S.tephanie Mayer

TEAM MANAGEMENT ASSISTANT Internal Communication, Travel Management +49 40 600 808 265

C.hristina Meier

TEAM MANAGEMENT ASSISTANT Internal Communication +49 40 600 808 312



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Lange Reihe 2, 20099 Hamburg

+49 40 600 808 400
+49 40 600 808 444

Lange Reihe 2, 20099 Hamburg

+49 40 600 808 275
+49 40 600 808 444