Novum Group

NOVUM Hotels Group management welcomes new team member

Hamburg, 23rd March 2017

NOVUM Hotels Group management welcomes new team member

  • Andreas Löwe is the Group’s new creative marketing manager
  • Brand Identity & Storytelling for the niu hotel brand
  • Enhancing the NOVUM Group brand identity

A fresh breeze sweeping in from another industry: Andreas Löwe, as acknowledged marketing expert, joins the strongly growing NOVUM Hotel Group. The new creative marketing manager has joined the team to enhance the hotel group‘s image, launch the private brand niu and to take a highly creative approach to developing the storytelling leitmotiv for the NOVUM Hotel Group.

‘This highly experienced and specialised communications expert will be looking after the history and further development of our NOVUM Group hotels to highlight our unique identity,’ says David Etmenan, Managing Partner of the NOVUM Group, as he welcomes this new member to the management team. ‘For me, the act of storytelling within a large hotel chain is the creative spark. The right brand message is the key to a successful tomorrow. I happily accept this challenge and look forward to working with such a great team,’ says Löwe.

At home in Hamburg since autumn 2016 and under contract with the Novum Group since January 2017, Löwe is well known for his energetic nature and infamous for his ability to see the big picture. Andreas Löwe is responsible for the Creative Marketing Management of the NOVUM Group, as well as for building up the necessary creative tension for and strategically developing the novel niu brand.

niu, the brand for hotel guests of today, tomorrow and beyond, completes the future market portfolio of the NOVUM Hotel Group. niu is positioned in the midscale segment and serves to satisfy individual demands in respect of comfort and purpose of travelling.

NOVUM Group’s portfolio is continues to grow: By now, more than 130 hotels with approx. 14,000 rooms are being operated and developed. In 2016 about three million guests booked an overnight stay in the hotels of the NOVUM Hotel Group and the Group’s turnover amounted to nearly 120 million euros. More than 1000 employees work for the NOVUM Group.

NOVUM Group Press department
An der Alster 63, 20099 Hamburg

+49 40 600 808 336

For further information, photograph or interview requests, we are happy to help you.

Carmen Majewski
Communications Manager

The family-managed Novum Hotel Group with currently 153 hotels and more than 18 450 hotel rooms in over 65 locations throughout Europe is one of the largest hotel groups in Germany. Established in 1988 and on a steady course of continuous expansion since 2004 under the management of David Etmenan, the Novum Hotel Group proves to be exceedingly dynamic. The group’s hotel portfolio includes three and four-star hotels, always centrally located, operating under the brand names of Novum Hotels, Novum Select Hotels, Novum Style Hotels, and Novum LikeApart Hotels. In addition, the NOVUM Hotel Group is a franchisee of the InterContinental Hotel Group and Accor.

Under the name NOVUM Zinshaus, the NOVUM Group has set up a private real estate investment company and brings together all real estate activity of the NOVUM Group’s principals. NOVUM Zinshaus’ focus lies on the expansion of a profitable real estate portfolio – residential building as well as hotels – and a clearly defined appreciation strategy through a structured asset management.
NOVUM Flächenprofi offers a competent integrated solution for your individual construction, renovation and maintenance projects. From a competent consultation through a reliable execution to the long-term maintenance and controlling – our constant goal is your satisfaction. A wide range of services as well as highly-qualified employees set us apart and provide you with optimal results.
The NOVUM IT Solutions represents the in-house IT specialists of the NOVUM Group, who creates a professional and economical system infrastructure. The NOVUM IT Solutions therefore obtains a profitable work environment in both the individual hotels and the company headquarters.

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