Hamburg, 23rd March 2017
NOVUM Hotels Group management welcomes new team member
- Andreas Löwe is the Group’s new creative marketing manager
- Brand Identity & Storytelling for the niu hotel brand
- Enhancing the NOVUM Group brand identity
A fresh breeze sweeping in from another industry: Andreas Löwe, as acknowledged marketing expert, joins the strongly growing NOVUM Hotel Group. The new creative marketing manager has joined the team to enhance the hotel group‘s image, launch the private brand niu and to take a highly creative approach to developing the storytelling leitmotiv for the NOVUM Hotel Group.
‘This highly experienced and specialised communications expert will be looking after the history and further development of our NOVUM Group hotels to highlight our unique identity,’ says David Etmenan, Managing Partner of the NOVUM Group, as he welcomes this new member to the management team. ‘For me, the act of storytelling within a large hotel chain is the creative spark. The right brand message is the key to a successful tomorrow. I happily accept this challenge and look forward to working with such a great team,’ says Löwe.
At home in Hamburg since autumn 2016 and under contract with the Novum Group since January 2017, Löwe is well known for his energetic nature and infamous for his ability to see the big picture. Andreas Löwe is responsible for the Creative Marketing Management of the NOVUM Group, as well as for building up the necessary creative tension for and strategically developing the novel niu brand.
niu, the brand for hotel guests of today, tomorrow and beyond, completes the future market portfolio of the NOVUM Hotel Group. niu is positioned in the midscale segment and serves to satisfy individual demands in respect of comfort and purpose of travelling.
NOVUM Group’s portfolio is continues to grow: By now, more than 130 hotels with approx. 14,000 rooms are being operated and developed. In 2016 about three million guests booked an overnight stay in the hotels of the NOVUM Hotel Group and the Group’s turnover amounted to nearly 120 million euros. More than 1000 employees work for the NOVUM Group.