Hamburg/Aschheim bei München, 23rd November 2016
NOVUM Hotel Group expands its Serviced Apartment Portfolio
- Aparthotel with 170 living units will be opening near Munich at the beginning of 2019
- Fourth complex within this rapidly growing Extended Stay Segment
- The Hamburg hotel group focusses on the most favourable business locations
Serviced apartments have long since found their place by profitably complimenting the market section of business hotels. The private NOVUM hotel group – a rapidly growing business – realised this some time ago and expanded their portfolio of Aparthotels accordingly by adding yet another complex, the fourth in the row. Beginning of 2019 will see the opening of a new complex in Aschheim near Munich, offering 170 living units; Bülow AG from Stuttgart is the project’s investor.
‘Novum LikeApart, with two complexes at present in Erlangen and Fürth and a development project near Nuremburg, will now implement its targeted expansion of its business in Bavaria, an economically strong area,’ says David Etmenan, managing partner of the NOVUM Group. Following a thorough analysis of locations, the Extended Stay Segment will be specifically expanded for business travellers in combination with the existing portfolio of Novum Group hotels and franchise hotels. ‘In respect of Novum LikeApart we are focussing our expansion on booming regions in industrial metropolises,’ explains Etmenan.
NOVUM Hotel Group took over the LikeApart Hotels located in Erlangen and Fürth in Bavaria – established in 2014 – from the P&P Group. With Aparthotels and Serviced Apartments, the Hamburg-based business group continues the continuous development of their micro-apartment section; which section particularly emphasises a comfortable look and feel, smart services and an on-demand service.
Serviced apartments and Aparthotels are part of the most vigorously growing section in the hotel market. It is the NOVUM Hotel Group who – amongst others – has sustainably influenced regional operators to turn into strong players in the international field.