Novum Group

NOVUM Hotel Group to expand to Mannheim in cooperation with GBI AG

Conceptual drawing (Source: prasch buken partner architekten)

Hamburg/Mannheim, 10th January 2017

NOVUM Hotel Group to expand to Mannheim in cooperation with GBI AG

  • Trendy Novum Style Hotel with 168 rooms planned in the vicinity of the Europaplatz
  • Yet another new building project in cooperation with GBI AG offers state-of-the-art Living Lobby
  • Opening of the Budget Hotel to be in 2019

The NOVUM Hotel Group is doing it again – they are planning a trendy Novum Style Hotel in Mannheim with 168 rooms in cooperation with the project developer GBI AG. The location for this budget hotel with its stylish design has been well chosen, ideally positioned close to the Europaplatz and the city’s main traffic artery, the Augustaanlage. GBI AG purchased the property – an unused car park – from the city by arrangement and with consultation performed by the Podstawski Group from Viernheim. The planning permission was issued beginning of December. Decisions have also been made already upon the design of the NOVUM Style Hotel façade. The architects of prasch buken partner from Hamburg won the architectural competition. The opening will be in 2019.

Konzeptzeichnung (Quelle: prasch buken partner architekten)

The fashionable Living Lobby at the NOVUM Style Hotel will become a venue for hotel guests as well as for people from the neighbourhood – offering a specially designed Coffee Bar, a Pop-up Store, high-speed WiFi, cosy and comfortable seating furniture as well as work places for co-working. ‘Our advanced concept will considerably contribute to a good work-life balance for our guests, particularly in the buzzing metropolis of Mannheim,’ summarises David Etmenan, Managing Partner of the NOVUM Group. A lot of emphasis is placed on the interior of the guest rooms and bathrooms by using a stylish design and rendering the use of the rooms as simple as possible. Several hotel projects are being developed at present by NOVUM Hotels and GBI AG mutually and the cooperation is due to be extended further.

„Mannheim, as the centre of the Rhein-Neckar metropolitan area, is progressing to become one of the most advanced economic areas in Europe. The most important key indicators are continuously improving for the hotel location,‘ explains Chris-Norman Sauer, Head of Hotel Development of GBI AG. ‘Tourists as well as business travellers will find the location at the Luisenpark ideally chosen in respect of traffic connections and being so close to the city centre. We are especially pleased about the fact that we are able to intensify our cooperation with the NOVUM Group in Mannheim only a few weeks after we agreed on a cooperation in Frankfurt.‘

Michael Grötsch, Mayor of Mannheim responsible for the economy, labour, social policy and cultural issues welcomes the development: ‘Using the closed-down car park at a prominent position for building a hotel makes a lot of sense. This will create new jobs in Mannheim as well as providing additional overnight accommodation in the city.’

NOVUM Group Press department
An der Alster 63, 20099 Hamburg

+49 40 600 808 264

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Carmen Majewski
Communications Manager

The family-managed Novum Hotel Group with currently 151 hotels and more than 18 300 rooms in over 65 locations throughout Europe is one of the largest hotel groups in Germany. Established in 1988 and on a steady course of continuous expansion since 2004 under the management of David Etmenan, the Novum Hotel Group proves to be exceedingly dynamic. The group’s hotel portfolio includes three and four-star hotels, always centrally located, operating under the brand names of Novum Hotels, Novum Select Hotels, Novum Style Hotels, and Novum LikeApart Hotels. In addition, the NOVUM Hotel Group is a franchisee of the InterContinental Hotel Group and Accor.

Under the name NOVUM Zinshaus, the NOVUM Group has set up a private real estate investment company and brings together all real estate activity of the NOVUM Group’s principals. NOVUM Zinshaus’ focus lies on the expansion of a profitable real estate portfolio – residential building as well as hotels – and a clearly defined appreciation strategy through a structured asset management.
NOVUM Flächenprofi offers a competent integrated solution for your individual construction, renovation and maintenance projects. From a competent consultation through a reliable execution to the long-term maintenance and controlling – our constant goal is your satisfaction. A wide range of services as well as highly-qualified employees set us apart and provide you with optimal results.
The NOVUM IT Solutions represents the in-house IT specialists of the NOVUM Group, who creates a professional and economical system infrastructure. The NOVUM IT Solutions therefore obtains a profitable work environment in both the individual hotels and the company headquarters.

(Gesellschaft für Beteiligungen und Immobilienentwicklungen)

GBI AG is actively developing property projects mainly constructing hotels and residential buildings. Since the company was established in 2001, hotel and apartment projects were sold resp. placed in Germany and Austria either by GBI AG on their own or in cooperation with partners, amounting to a volume of more than one billion Euros.
The GBI AG hotel project developments comprise more than 8,300 hotel rooms, cooperating with all renowned international hotel companies. This includes well established brands as well as those who have only just entered the German market. Under the brand name SMARTments ® GBI AG has stepped up their involvement since 2010 to develop and operate micro-apartments for students, business travellers, and private persons. More than 3,540 apartments in Berlin, Hamburg, Frankfurt/M., Cologne, Darmstadt, Mainz, Freiburg, Erlangen, Nuremburg, Essen or Vienna have been finished, are in the planning phase or are being renovated under the brand name of SMARTments student. Under the name of SMARTments business the project list comprises 757 apartments in Munich, Hamburg, Berlin and Vienna. In addition, there are currently five SMARTments living projects being developed. Developing subsidised residential projects has become a distinctly growing business area at GBI AG. In this respect the company is active in the section of student apartments, retirement homes as well as in the classic social housing sector.
Moses Mendelssohn Stiftung and the FDS gemeinnützige Stiftung as GBI AG’s parent companies, hold 50% shares each. Reiner Nittka (Spokesman), Markus Beugel, Engelbert Maus, Gerrit M. Ernst and Dagmar Specht are GBI AG executive board members.

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