Novum Group

NOVUM Hotel Group announces launch of “niu” brand

Hamburg, 7th. March 2017

NOVUM Hotel Group announces launch of “niu” brand

  • Novelty. Innovation. Urbanity. = niu
  • Already 27 hotel projects secured in Germany and Europe

niu, the brand for modern hotel guests, will be completing the NOVUM Hotel Group brand portfolio soon. niu is situated in the mid-scale segment and meets individual demands for comfort and trip purposes.

Through the english word „new“ ([nju]) and following the name NOVUM (no̱·vum = sth new, sth that was not here before), the stringent and harmonious brand image was created: niu.

niu, as a brand name, reflects NOVUM‘s international ambitions through the identical pronounciation in all the different languages.

niu stands out particularly thanks to its inner values: The guest can expect a living lobby with a sophisticated F&B concept and delicious selections, modern room compositions as well as a special bathroom concept, which will cause a stir in this segment. „To create a lively und vibrant lobby is no empty phrase for us, but an expression of our understanding of our guests’ needs. With niu, we satisfy the standards of our guests, particularly the Generation Y and Z ones. We bring generations together in our living lobby, treat you to our select and contemporary F&B concept and thus create a vivid place, which welcomes hotel guests as well as neighbourhood guests alike“, says David Etmenan, CEO of NOVUM Hotel Group.

Rendering niu Bathroom (Image: archisphere )

Rendering niu Room (Image: Plan-Team-Lohoff GmbH & Co KG )

At present, there are 27 secured niu hotel projects in Germany and internationally, with various more projects planned throughout Europe.

The NOVUM Hotel Group will present its new concept in detail at this year’s ITB, from 8th – 12th March, in a niu-inspired stand in hall 9, Stand 310a.

The NOVUM Hotel Group will also be present at the following exhibitions in March:

IHIF – Hotel Investment Forum
6th – 8th March 2017 – Berlin, stand 57

6th – 7th March 2017 – Berlin

ITB – The World´s Leading Travel Trade Show
8th – 12th March 2017 – Berlin, stand 310a in hall 9

MIPIM – The World´s Property Market
14th – 17th March 2017 – Cannes, stand P-1.C36 in Hotel & Tourism pavilion

NOVUM Group Press department
An der Alster 63, 20099 Hamburg

+49 40 600 808 336

For further information, photograph or interview requests, we are happy to help you.

Carmen Majewski
Communications Manager

The family-managed Novum Hotel Group with currently 153 hotels and more than 18 450 hotel rooms in over 65 locations throughout Europe is one of the largest hotel groups in Germany. Established in 1988 and on a steady course of continuous expansion since 2004 under the management of David Etmenan, the Novum Hotel Group proves to be exceedingly dynamic. The group’s hotel portfolio includes three and four-star hotels, always centrally located, operating under the brand names of Novum Hotels, Novum Select Hotels, Novum Style Hotels, and Novum LikeApart Hotels. In addition, the NOVUM Hotel Group is a franchisee of the InterContinental Hotel Group and Accor.

Under the name NOVUM Zinshaus, the NOVUM Group has set up a private real estate investment company and brings together all real estate activity of the NOVUM Group’s principals. NOVUM Zinshaus’ focus lies on the expansion of a profitable real estate portfolio – residential building as well as hotels – and a clearly defined appreciation strategy through a structured asset management.
NOVUM Flächenprofi offers a competent integrated solution for your individual construction, renovation and maintenance projects. From a competent consultation through a reliable execution to the long-term maintenance and controlling – our constant goal is your satisfaction. A wide range of services as well as highly-qualified employees set us apart and provide you with optimal results.
The NOVUM IT Solutions represents the in-house IT specialists of the NOVUM Group, who creates a professional and economical system infrastructure. The NOVUM IT Solutions therefore obtains a profitable work environment in both the individual hotels and the company headquarters.

Downloads & Links

We ask for releases from media by an appropriate reference to the source in the following form: “NOVUM Group”